Striving for excellence

I recently signed up to become an EFQM Assessor for North of England Excellence. We are using the EFQM framework at work, and I wanted to see how we are faring against other companies, and to see what we can learn from how others implement it.

I won't know all of this until we've completed the training and done a site visit, but I'm already learning lots. Probably the most important thing is that for it to be effective, excellence has to run throughout an organisation - it's no good just doing one bit. The real benefits come from structured, joined up thinking.

For marketers, this is a powerful tool - having the whole organisation aligned behind a common set of objectives can make you pretty hard to beat.

Over the next few weeks, I'm going to find out more about how excellence can benefit marketers, so watch this space!