Well, it hasn't taken me long to not live up to my New Year's resolution - blogging at least once a week! Still, there are some other habits I've managed to maintain.
One of them is keeping up to date with current affairs. It's one of the biggest difficulties marketing students tell me about - they just don't know enough about what's going on. If you're like me, then you will find the 6 o'clock news finished by the time you get home from work, and the 9 or 10 o'clock news too depressing for bedtime. And having spent all day in front of a PC, logging on to a news site to catch up doesn't seem that appealing.
Help is at hand though. I find I can get most of my current affairs info in small, bitesize pieces - and here are some of my favourite ways:
1. Chris Evan's Drive time, radio 2, weekdays 5-7pm - lighthearted and entertaining, but covers business news and current affairs daily with The Fox - and gives some great customer insight for a variety of topics. Any of you in the grocery business would have loved last week's "text me what you have to eat with what" topic. I know I have to have brown sauce on sausage rolls, but didn't know there were people out there who couldn't eat a boiled egg without marmalade!
2. Mock the Week, BBC 2, Thursdays at 10pm - don't take everything as gospel, some of it is obviously made up, but there's enough to give you the gist of the story and spark your interest
3. The News Quiz, Radio 4, Fridays at 6.30 and repeated Sat at 12.30, another one for a light hearted look at the world, but without the pictures.
4. The Late Edition, BBC4, Thursdays at 10.30 (just after Mock the Week) - a more sarcastic and satirical view of the world from Marcus Brigstocke. He's not everyone's cup of tea but if you like him it's a great roundup of news.
So those are my current favourites - and they help me stay (reasonably) up to date without losing my sense of optimism (vital for anyone in marketing!)
enjoy!
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